Search Engine Marketing

What is Search Engine Marketing? A simple definition would be "making sure as many people as possible who want to buy your products or services find your website." The benefits of this are obvious, particularly as more and more people use search engines to research and ultimately purchase the things they want - in fact 4 out of 5 internet users do this.

If you have a website and you don't market it effectively, you are losing out on a large stream of potential business - whether you sell to the general public or business to business.

Methods
There are two main types of Search Engine Marketing:

Search Engine Optimisation is the practice of improving the Search Engine rankings of a website in the "natural" or "organic" results of a Search Engine. The "natural" results are those produced by a Search Engine's own ranking algorithm.

By contrast, as the name suggests, PPC marketing is the purchase of sponsored links or listings such as those offered by Google Adwords and Yahoo Search Marketing (formerly Overture). These are often found to the right or sometimes above the natural listings and should be clearly marked as being "sponsored".

So which is the best? Well each has advantages over the other.

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